You can put a real app in the App Store.
Apple is rejecting AI-built apps in record numbers. You can still ship a real one. You get the method, the assets, and every lesson from my two rejections, so you submit with your eyes open instead of crossing your fingers. I built mine solo, with ADHD and three kids, in about eight weeks.
The proof you can hold
A real, shipped app.
- Live on iPhone, iPad, and the web
- About eight weeks to build
- Bilingual and accessible from day one
- 5.0 in the Apple App Store
Why this works for you
If you can write a prompt, you can ship an app.
You have an idea you can't put down, and a quiet voice telling you you're not the one who could build it. I had both. I'm Heidi. Same constraints you have.
What's for sale is not the app. It's the way it got made, handed to you.
What you'll do
Nine milestones, one real launch.
The exact path from an idea to a live app, one real step at a time. You cross each milestone with a thing to show for it, so you always know you're moving.
- Decide what you're building Pick the one feature, name who it's for, and decide what you're NOT building, before you write a single line.
- Set up your workshop VS Code, Claude, and a GitHub safety net, so any mistake is a 30-second rewind, not a lost night.
- Build your first feature Direct Claude with the prompt method that produces a real product, not a demo built for the camera.
- Get it live on the web Set up auto-deploy and put your first version at a real URL in week one, for you and a few people. Proof you can ship, and momentum, before you wire in accounts.
- Connect it to the world Sign-in, the services that make it smart, the messages that bring people back. Only what your app needs.
- Protect your users A security audit and per-user data isolation, so you launch able to sleep at night.
- Charge for it A price you chose with real math, and payments that work, before your first customer arrives.
- Submit to the App Store The App Store Submission Kit, built from my two real rejections: the exact issues Apple flags, turned into a checklist you run before you hit submit.
- Launch your app Watch, talk to your first users, dodge the scams, and decide honestly what this app is for you in the first 30 days.
Never stuck alone
Your AI Co-Pilot, Heidi-in-a-box.
Every paying tier comes with the Co-Pilot: an AI assistant trained on my real build process, available any hour inside the course. It knows what you need, because I trained it, so when you're stuck at 2am you get back the answer I would give, pointed at the exact step you're on. It's why it feels like I'm beside you, at any hour, without the price of a private coach.
The Founder Asset Pack
Not just lessons. The templates.
Ten templates, checklists, and prompt packs drawn from my real build, ready to use on your own app.
- The CLAUDE.md and BRAND.md templates
- The six-prompt build pack and the anti-prompts that show what not to do
- The security audit pack and the RevenueCat pre-flight
- The Apple submission checklist and the App Store Submission Kit
- The first 30 days playbook and the pricing worksheet
- The VS Code and Claude setup guide
New to the words? The free AI Starter Glossary explains the terms in plain English.
The honest fit
Who this is for.
Maybe you've been called a dreamer, too scattered, too non-technical, "not a coder." You want a real product in front of people, not a project that lives on your laptop. The only real prerequisite is this: you've used Claude, ChatGPT, or Gemini, and you can write a clear prompt. You don't need to know how to code. You do need to be willing to push through the hard parts, because shipping an app isn't easy, but it is possible.
If that's you, the method works.
Three ways to build
Pick how you work.
Every tier includes the full Ship Map, all ten assets, and the AI Co-Pilot. The difference is how much of it you do with me.
The Playbook
Build it yourself, with the Co-Pilot beside you.
Founding price
$197regular price $297
founding price, first 20 seats
Pay over time with Klarna at checkout.
- The full Ship Map: nine milestones, one real launch
- All ten Founder Assets: CLAUDE.md, BRAND.md, the prompt pack, security audit, RevenueCat pre-flight, Apple submission checklist, App Store Submission Kit, first-30-days playbook, pricing worksheet, setup guide
- The AI Co-Pilot: a 24/7 assistant trained on my real build process, so you're never stuck alone at 2am.
- Lifetime access and free updates as Apple, Stripe, and the tools change
The Founding Cohort
Build it with me and a small group.
Founding price
$497regular price $597
founding price, first 5 · capped at 15
Pay over time with Klarna at checkout.
- A 20-minute one-on-one kickoff call before you write a line
- A 30-minute group call with me each week, for four weeks
- Accountability with the small group in your cohort
- Everything in the Playbook, including the AI Co-Pilot
The Founding Inner Circle
Build it with me, with my eyes on your app.
Founding price
$1,200regular price $1,800
3 to 5 seats per cohort
Pay over time with Klarna at checkout.
- Everything in the Founding Cohort
- The Advanced Track: building safely for real users, giving your AI real knowledge, building your own Skills
- Async review of your build, with a stated turnaround
- My personal review of your App Store submission, before you hit submit
- A process promise: I keep working with you until you have submitted
On a tight budget?
The risk is mine
Read it, and if it isn't what I promised, I'll refund you.
Playbook: 7 days. Founding Cohort: 14 days, or before the first live session, whichever comes first. Founding Inner Circle: refunded any time before the 1:1 call. Simple.
If money is the only thing in the way
One scholarship seat, every cohort.
I built my app on a tight budget, so I keep one scholarship seat open for each cohort: a free or pay-what-you-can place for a mom who has the idea and the will but genuinely can't cover the price right now. No long application, no proof of hardship, no shame. Tell me your idea and where you are, in a couple of honest sentences.
Apply for the scholarship seat
The scholarship seat opens once a cohort reaches its 15 paid enrollments. The paid seats are what fund the free one. Ask anytime and I'll tell you where the current cohort stands.
Before you decide
The honest answers.
Do I need to know how to code?
No. You write prompts. Claude writes the code. You read it, approve it, ship it. By the end you understand your app well enough to direct it, but you never have to write the code yourself.
What do I build in?
VS Code, which is free and open source, with Claude added through the Claude Code extension. It is what I use now and what I recommend. If you would rather have an all-in-one paid editor, Cursor works the same and every step is identical.
How long until I ship?
The cohort is four weeks. How far you get depends on your app and the hours you can give it. The method removes the part that stalls most people: guessing what to do next. Every milestone has a proof gate, so you always know whether you've crossed it or not.
What if Apple rejects my app?
Apple rejected me twice. The first time for a missing Terms link, a Sign in with Apple step I'd skipped, and a placeholder logo. The second for asking a name at onboarding that Apple already collects, plus a misconfigured purchase. I traced every single one back to a specific, fixable issue. The App Store Submission Kit turns those patterns into a checklist you run before you submit, so you're not surprised by the same things I was. If you do get rejected, you get the exact issue mapped and how to write the reply.
Is this about making money?
No, and I won't pretend otherwise. This is about getting a real app you built actually live and in front of people. My own app is free and mission-driven; it makes no money yet. What I can promise you is the ability to ship, not riches. If someone is promising you income, be careful.
Who is this NOT for?
If you already ship software, this is too basic. If you want a no-code drag-and-drop builder, this is not that; you work hands-on with Claude, though you never write code by hand. It is for one person: someone with an idea she can't put down, who has been told she's not technical enough, and who wants a real product live, learning from someone who actually did it.
How is this different from a YouTube tutorial?
A tutorial shows a demo built for the camera. This is the real method from a real, shipped app, every decision including the wrong ones, with the templates and checklists I actually use, and an AI Co-Pilot trained on all of it so you are never stuck alone.
Can I pay over time?
Yes. At checkout you can split any tier with Klarna or another pay-over-time option, same total, no extra fee from me. And there is one scholarship seat each cohort: a free or pay-what-you-can place for a mom who has the will but genuinely can't cover the price right now. Just ask.
Not the right week?
Be first when the next cohort opens.
I'm not going to send you the first lesson for free, the method is the product. But if the timing isn't right, leave your email and I'll tell you the moment the next cohort opens, and when the founding seats are nearly gone, so the lower price doesn't slip past you. One short list, no spam, leave anytime.
Mine is live.
Yours is next.
The Playbook from $197, the Founding Cohort from $497, the Founding Inner Circle from $1,200. Founding prices for the first few seats.